Let all know, you are a Lannister! You rule with cunning, with guile, and with absolute lust for power, so let out your cry: Hear Me Roar!
Declare your house alliance with the Hear Me Roar Unisex Zipped Hoodie, and let everyone know you, above everyone else, deserve their respect and their fealty.
There is a reason why the Lannisters deserve to rule all of Westeros. Their rule is dictated by wealth, cunning, lust for power, and desire, and although these qualities aptly describe a villain, remember that the Lannisters are also all about gratitude and always paying their debts, which happens to be their second House motto.
So while everyone else tries to make a grab for the Iron Throne with brute force or sheer numbers, the Lannisters lie in wait with superior resources and the perfect plan, just waiting for the battle-weary to rise from the war, and then conquer them in turn.